BASIN is a mercantile store with weathered pine shelves, linen curtains and metal tubs, where customers scoop their own bath crystals; soaps cut from the original block, shampoos and facials mixed in basins using all natural ingredients. These images from the 19th century are both familiar and comfortable.

The experience presented by Basin as well as its products set the store apart from the rest. Basin customers have the feeling that they are a part of the process. The store's atmosphere even becomes a draw, as people enjoy watching the soaps being cut and shampoos being mixed. People can quickly see for themselves that Basin's products are made naturally and are of the highest quality. The store setting, too, is top notch. Weathered pine flooring, muslin fabric drapes, wooden bins and shelves, and classic fixtures all set in neutral colors set the store's uncomplicated tone. Concrete sink basins are used throughout to display items in bulk.

These and the antique bathtub at the store's entrance as well as the mosaic tiling around the store's perimeter all suggest the appearance of pure water. The old-style Basin product trademarks are both subtle and simple, contributing to the 19th century feel of the store, without being overwhelming. In short, everything says "all natural" in soft, neutral tones which calmly impress rather than shouting out at the customer. In the busy and noisy marketplace of today, Basin is a refreshing alternative.

Note: We test all of our products personally and through human volunteers. We do not use any ingredients that are known to cause irritation in the first place and then personally test each product for reactions as there can be reactions to products that are thought to be mild when coupled with other ingredients.  We do not believe in animal testing and do not test any of our products on animals.